Privacy Policy

1. Introduction

Seaport Smiles is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or use our orthodontic services.

2. Information We Collect

Personal Information

When you contact us or become a patient, we may collect:

• Name, email address, and phone number
• Appointment scheduling information
• Medical and dental history
• Insurance information
• Payment information

Website Information

When you visit our website, we automatically collect:

• IP address and general location
• Browser type and device information
• Pages you visit and how long you stay
• How you found our website

3. How We Use Your Information

We use your information to:

• Provide orthodontic care and treatment
• Schedule and manage appointments
• Process payments and insurance claims
• Send appointment reminders
• Improve our website and services
• Understand how patients find us (through Google Ads tracking)

4. Website Analytics and Tracking

Google Analytics & Google Ads

We use Google Analytics and Google Ads to understand how visitors use our website and measure the effectiveness of our advertising campaigns. This includes:

• Tracking which ads bring visitors to our website
• Measuring how many people contact us after seeing our ads
• Understanding which marketing efforts work best
• Allowing Google to show our ads to people who might be interested in orthodontic care

Vercel Analytics

We also use Vercel Analytics to collect privacy-friendly usage statistics that help us improve our website. This service:

• Does not use cookies or track you across websites
• Collects anonymous page views and interactions
• Tracks general usage patterns to improve user experience
• Automatically filters out sensitive or private information

This tracking helps us use our advertising budget effectively and reach people who need orthodontic services in the Boston area.

5. Information Sharing

We only share your information:

• With healthcare professionals involved in your care (as allowed by HIPAA)
• With service providers who help us run our practice (payment processors, insurance companies)
• When required by law or to protect our practice

We never sell your personal information to third parties.

6. Data Security

We protect your information using appropriate security measures including encryption and secure storage. Medical records are kept confidential in accordance with HIPAA requirements.

7. Your Rights

You have the right to:

• Access and review your personal information
• Correct any inaccurate information
• Request deletion of your information (subject to legal and medical record requirements)
• Opt out of marketing communications
• Disable cookies in your browser settings

8. Children’s Privacy

We provide orthodontic services to patients of all ages. For patients under 18, we obtain parental consent for treatment and follow all applicable laws regarding minors’ medical information.

9. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us:

10. Policy Updates

We may update this Privacy Policy occasionally. Any changes will be posted on this page with an updated date. Your continued use of our services means you accept any changes.